We are looking for a Lead Marketing Manager / Hands-on Marketing Lead who will help strengthen and structure the marketing function in a complex B2B AdTech environment.

This is not a “manage channels and keep things running” role. The company needs someone who can look at marketing as a business function: understand where leads and registrations come from, why organic and PPC performance may be declining, how marketing spend connects to revenue, and what needs to change in order to make marketing more measurable and effective.

The company has several product directions — DSP, SSP, and AdExchange — each with a different ICP. This creates a complex but interesting challenge: the person in this role will need to understand different audiences, work with product and business stakeholders, and help shape a more mature, data-driven marketing approach.

This role is a fit for someone who can think strategically, challenge assumptions, work with stakeholders, and still stay hands-on with analytics, HubSpot, campaigns, SEO/PPC vendors, reporting, content, and GTM support.

Key responsibilities

— strengthen the marketing function and make it more structured, measurable, and business-oriented;
— analyze marketing performance across leads, registrations, conversions, ROI, and revenue impact;
— build and improve marketing reporting, dashboards, and decision-making based on data;
— work with HubSpot, CRM data, email campaigns, LinkedIn activities, and marketing automation;
— oversee SEO agency work and PPC activities at the level of strategy, KPIs, and performance evaluation;
— coordinate content, PR, design, SEO agency, and external vendors;
— support GTM activities for new products and brands;
— work with different ICPs across DSP, SSP, and AdExchange products;
— collaborate with product, sales, business, and leadership teams;
— help define realistic marketing goals and challenge priorities when needed;
— potentially manage part of the marketing-related team depending on the final role scope.

Requirements

— strong experience in B2B marketing;
— experience in AdTech, MarTech, digital advertising, programmatic, affiliate, or complex B2B SaaS would be a strong advantage;
— strong marketing analytics and reporting skills;
— experience with HubSpot or similar CRM / marketing automation tools;
— ability to connect marketing activities with business results;
— understanding of SEO and PPC at the level of managing agencies or vendors;
— ability to work with several ICPs or complex B2B products;
— hands-on mindset: readiness to work with data, CRM, reports, campaigns, and vendors directly;
— English level B2+;
— ownership, analytical thinking, independence, and ability to work in an environment where not everything is fully structured yet.

Nice to have

— experience in AdTech;
— GTM experience;
— experience launching new products or brands;
— experience with brand development or rebranding;
— experience managing content, PR, or external vendors;
— experience working closely with product and sales teams.

Why this role may be interesting

— complex B2B AdTech product with several business directions;
— opportunity to influence how the marketing function works, not just maintain existing channels;
— direct connection between marketing, leads, registrations, and revenue impact;
— room for ownership, decision-making, and building processes;
— smaller product environment with less bureaucracy and more influence;
— opportunity to create a strong career case around building a more mature marketing function.

Format and conditions

— format: remote / hybrid / office;
— preferred location: Ukraine or Europe;
— Kyiv would be a plus, but it is not a strict requirement;
— compensation is discussed depending on experience level;
— for relevant senior candidates in Ukraine, a military reservation option may be available after the probation period